“It was all a dream, I use to read Word Up magazine” ~ Biggie Smalls ‘Juicy’
This was the reality for Sonya Jagesar, born and raised in North London, England, Sonya found her passion and love for hip hop music through ‘MTV Raps’ and reading ‘Word Up’ magazine in the early 1990’s. Now based in New York City, Sonya has distinguished herself as an influential businesswoman in the entertainment industry. In 1997 Sonya started her career as an Artists Manager for girl group ‘Her Sanity’. Heavily involved in the creation and development of the group, Sonya was successfully able to obtain a production deal with super producer Rodney Jerkin of Dark Child Production. This deal then lead the group to a recording contract with Motown Records. Early 2000 Sonya Jagesar moved on to partner up with another established music manager to create a small management company Family Ties Entertainment. This management company became the home to Murder Inc recording artists Black Child, Ronnie Bumps and music producer Gee. All three clients were featured on many multi-platinum albums released by Murder Inc Records.
Expanding her business career, Sonya proceeded to administrate and collect artists and producers music royalties and publishing that was signed to Murder Inc Records. After gaining extensive knowledge in pre and post production Sonya and music producer Gee incorporated and built their own recording studio located in Williamsburg New York. The recording studio has been in business for the past ten years and has maintained accounts with many major artists. In 2009 Sonya assisted multi-platinum recording artist Ja Rule in the launch and branding of his label Mpire Records. Focusing on a strong online campaign they worked diligently to release new music and videos independently. Sonya’s continuous attributes in the music industry has currently lead her to brand marketing. Teaming up with D3M Licensing Group to offer a 360 – degree approach to licensing and endorsements through brand extension.
Other works include being a two-year member as a part of the ‘New York Action’ coordinators team for NABFEME (National Association of Black Female Executives in Music and Entertainment). This company was founded by Johnnie Walker VP of R&B promotions at Def Jam Records and is a non-profit organization aimed at mentoring and supporting women in the industry.