Chris "Gotti" Lorenzo, CEO
Chris “Gotti” Lorenzo, CEO and President of Add-Ventures Music, came to the Digital Distribution format from a traditional path. Chris sat at the side of his brother Irv “Gotti” Lorenzo as the VP of Murder Inc Records. He was the VP, General Manager for the label and had his hands in every aspect of running the business. Chris dealt with all the recording artists, producers, writers and studio engineers. By day he was in the office handling the staff, legal and financial obligations and at night in the recording studio assisting in the creation of the music. Chris attended all the contractual and creative meetings regarding music distribution and sales. Throughout the years he has maintained thousands of contacts within the music industry from label executives, radio personalities, and recording artists. He is uniquely qualified to not only be able to reach out to these people but to cultivate and execute major deals. During his tenure with Irv “Gotti” Lorenzo at Murder Inc Records over 30 Million records was sold, gaining him tremendous success working with artists such as Ja Rule, Ashanti and Lloyd Polite. He was also part of countless collaborations with artists such as Jay Z, DMX, Fat Joe, Big Pun, Foxy Brown, Jennifer Lopez, Mariah Carey, to name a few.
During about 20 years in the music industry Chris also made time to develop his other business ventures. He teamed up with The Convex Group a media technology company to launch ‘Lid Rock Promotions’. This company created a give away deal of mini disk singles from major recording artists on the underside of soda lids in fast food restaurants such as Mc Donald’s, KFC and Taco Bell. Lid Rock successfully distributed 4 million mini disks a month. Through Strategic branding and great relationships, Chris Gotti continued to work with Jeff Arnolds to brand and promote ‘Howstuffworks.com’. Chris was instrumental in working with marketing companies to create commercials that ran on the Viacom network. In 2007 howstuffworks.com was sold to discovery for $250 million.
In 2008 Chris partnered up with Soreto Games a company based in San Diego. Together they went to Billionaire Carlos Slim who through his company TelCel went to the Mexican government to roll out an innovative gaming product for the National Lottery of Mexico. They developed and launched the first official automated National Lottery agent terminal which is also available online. The service provided by Soreto to the National Lottery are certified and authorized by the government regulators and leading telecommunication providers. They secured a 10 year online contract and a 50 year gaming contract with the Mexican Government.
Chris “Gotti’ Lorenzo is also the owner of a well established sports management company ‘Who Cares Management’. Under this company he helps create deals for NBA players Iman Shumpert, Monta Ellis, Ty Lawson, and Baron Davis. The company also has a boxing division, he was the Manager to upcoming boxers Jaidon “ The Don “ Codrington and Curtis “ Showtime “ Stevens. With J. Prince he Co-Managed great boxers like Winky Wright and Diego Corrales. He also partnered up with Boxing Promoters like Lou DiBella and J Prince, where they promoted and coordinated many Boxing Events for upcoming boxers. Possibly the best accomplishment through the Who Care Management company was his deals with the Legendary Poker Player Phil Ivey. He was instrumental in working with Phil Ivey and CEO Bill McBeath of the Aria Hotel and Casino in Las Vegas, Nevada to create the Phil Ivey Room. In the Phil Ivy Room many High Stakes Poker Tournaments have taken place.
Under his other business Add Ventures Consultants, he presently houses his Insurance Business. He secured his Insurance Brokers license in 2010 and with the help and Guidance of his Family Friend and Mentor, Cyrus Walker he began connecting with others to provide Insurance for their Business and Personal needs. Cyrus brought him into his firm Nemco Brokerage which later was partnered with the the 5th Largest Insurance Company in the World NFP Property and Casualty Services. After Nemco merged with NFP Chris was able to open his own Insurance Company inside the NFP Umbrella.
In addition to all of Chris’s business deals he still finds the time to give back to the kids. For the past ten years his charity work has lead him to be heavily involved in organizing the basketball tournaments for NYC, Global Slam at Dyckman Park and EBC games at Ruckers park. He has recruited NBA players and Music celebrities to participate in the tournaments that are free for the communities to attend.
After many years of development, Chris has decided to create Add-Ventures Music a company that will EMPOWER all artists and give them the opportunity to get their music heard, seen, distributed and monetized. Throughout the years he has received countless request from artists all over the world to listen to their music and help them get a deal. Through this platform he will be able to facilitate the dreams of countless individuals. He has a strong vision for this venture and welcomes the opportunity to create the next relevant musical platform. He wants the artists to take control of their own careers and release whatever music they feel attached to. Through mutual respect, individuality and creative freedom between artists and the label the possibilities are endless.